The vision for Rustic Roots Creative is simple. We help nonprofits tell their story to enable them to effectively communicate and achieve their mission. We believe in the power of nonprofits. We also believe in the power of storytelling.  Stories are captivating and engaging. They can inspire people to dream bigger and motivate them to be part of something bigger than themselves. That's why we believe the work done for nonprofits should be the best work that we do, not an afterthought.

At Rustic Roots Creative, we come alongside your organization and treat your passion as our own.



Owner & Creative Director

Matthew has over 10 years of experience in creating video content for businesses, churches, and non-profit organizations. He is a natural software learner and self-proclaimed geek.

While he loves the world of technology and gadgets, he prefers the simpler side of life and enjoys being in the mountains, spending time at home, or exploring the hills of Blount County.




Video Editor

Kendall Hayden is an aspiring minimalist, and loves discovering more about how to have less. She loves a good espresso, and enjoys spending time at the movies with friends.

Kendall loves editing and perfecting a story in post-production. She has a love for crafting stories through video, especially when it’s centered around improving the community. 



People We Work With



Graphic & Web Designer

A Knoxville native with a rich background in visual arts, her combined experience in traditional media (oil, graphite, watercolor) as well as a BFA in 2-D Design from the University of Tennessee, Kate brings a well-rounded perspective to her design clients. She takes her call to design seriously, seeing the value of a well-branded company and the weight of a story brought to life.

When she’s not designing, you can find her exploring the new and old of her favorite city (Knoxville), in the painting studio or on her back porch with a grapefruit radler. 



Graphic & Web Designer

Khloe has been designing since high school and is passionate about helping others communicate. After graduating college in 2015, Khloe spent the last 2 years working for a local nonprofit where she carried all web and graphic design responsibilities while also pursuing freelance work on the side.

Florida born, but East Tennessee raised, Khloe claims good ol’ Rocky Top as home. She enjoys photography, avocados, Pantone colors, and typically has a good cup of coffee within reach. When she’s not working, Khloe's either spending time with her husband, trying to go to the gym, hanging out with friends and family, or accidentally taking naps.